Para is an innovative solution to connect all of the on-demand driver apps. They provide data and resources so gig workers can maximize their true earning potential across multiple driving apps. With a massive solution to an ongoing challenge drivers face globally and the funding from investors like Brand Foundry and GGV Capital, Para was on the trajectory for great success - thus they needed a strong brand to propel them into the public eye.

The Para logo is inspired by movement, comparison, collaboration, technology, connectivity and community. The icon and wordmark lockup are clean and contemporary without losing the fun personality of the brand. The colorful lines in the icon are inspired by moving pieces and car traffic coming together to create a Para globe. The counters of the “p” and “a” are round to make the wordmark feel approachable and friendly while hinting toward a steering wheel.

Their brand guide needed to be easy to understand and serve as a bible for any other agencies or internal team members to follow. Since then, they’ve created countless advertising and marketing pieces from this brand direction.