DryBaby
DryBaby
DryBaby
Redesigning a Sober Community App from Dating to Connection
The Challenge
DryBaby began as a dating app for sober singles, but as user behavior evolved, the team recognized a deeper need: people weren’t just looking for romance — they were looking for connection, community, and shared experience.
This strategic pivot required a complete product redesign. The existing app flows, onboarding logic, and interface were all built around dating interactions. To succeed as a community-first platform, DryBaby needed a new UX foundation, refined brand story, and an interface that encouraged engagement, belonging, and trust.
Our Approach
We partnered closely with DryBaby’s leadership and engineering team to lead a full UX/UI redesign and product strategy sprint—turning a dating concept into a modern, scalable social app.
What We Did
Product Strategy & Flow Redesign: Re-architected user journeys to shift focus from matching and swiping to connecting through posts, messaging, and local discovery.
Onboarding Experience: Designed a new onboarding flow that introduces community values, allows for goal-setting, and helps users find relevant groups or nearby sober members.
Social & Community Features: Rethought the app’s home feed, messaging, and people-nearby features to foster connection and reduce friction for new users.
Design System & UI Overhaul: Built a cohesive component library and visual identity aligned with DryBaby’s brand—clean, uplifting, and safe.
Engineering Collaboration: Worked hand-in-hand with their in-house dev team to ensure design feasibility, maintain consistency, and prepare for future releases.
Investor-Ready Pitch Deck: Designed a high-impact deck to articulate the new vision, market opportunity, and product evolution for DryBaby’s fundraising and partnerships.
The Results
Seamless transition from dating app to social community platform
Higher user engagement and retention, driven by community-focused UX
App-store-ready design system built for long-term scalability
Investor-ready pitch materials that helped communicate a stronger story of impact and growth
Impact
DryBaby’s new experience reframed sobriety from isolation to community. The redesigned app empowers users to connect with like-minded people, share milestones, and access support—all in a safe, intuitive environment.
This collaboration turned a product pivot into a relaunch success, positioning DryBaby as a leading social wellness platform for the sober community.
More Projects
DryBaby
DryBaby
DryBaby
Redesigning a Sober Community App from Dating to Connection
The Challenge
DryBaby began as a dating app for sober singles, but as user behavior evolved, the team recognized a deeper need: people weren’t just looking for romance — they were looking for connection, community, and shared experience.
This strategic pivot required a complete product redesign. The existing app flows, onboarding logic, and interface were all built around dating interactions. To succeed as a community-first platform, DryBaby needed a new UX foundation, refined brand story, and an interface that encouraged engagement, belonging, and trust.
Our Approach
We partnered closely with DryBaby’s leadership and engineering team to lead a full UX/UI redesign and product strategy sprint—turning a dating concept into a modern, scalable social app.
What We Did
Product Strategy & Flow Redesign: Re-architected user journeys to shift focus from matching and swiping to connecting through posts, messaging, and local discovery.
Onboarding Experience: Designed a new onboarding flow that introduces community values, allows for goal-setting, and helps users find relevant groups or nearby sober members.
Social & Community Features: Rethought the app’s home feed, messaging, and people-nearby features to foster connection and reduce friction for new users.
Design System & UI Overhaul: Built a cohesive component library and visual identity aligned with DryBaby’s brand—clean, uplifting, and safe.
Engineering Collaboration: Worked hand-in-hand with their in-house dev team to ensure design feasibility, maintain consistency, and prepare for future releases.
Investor-Ready Pitch Deck: Designed a high-impact deck to articulate the new vision, market opportunity, and product evolution for DryBaby’s fundraising and partnerships.
The Results
Seamless transition from dating app to social community platform
Higher user engagement and retention, driven by community-focused UX
App-store-ready design system built for long-term scalability
Investor-ready pitch materials that helped communicate a stronger story of impact and growth
Impact
DryBaby’s new experience reframed sobriety from isolation to community. The redesigned app empowers users to connect with like-minded people, share milestones, and access support—all in a safe, intuitive environment.
This collaboration turned a product pivot into a relaunch success, positioning DryBaby as a leading social wellness platform for the sober community.
More Projects
DryBaby
DryBaby
DryBaby
Redesigning a Sober Community App from Dating to Connection
The Challenge
DryBaby began as a dating app for sober singles, but as user behavior evolved, the team recognized a deeper need: people weren’t just looking for romance — they were looking for connection, community, and shared experience.
This strategic pivot required a complete product redesign. The existing app flows, onboarding logic, and interface were all built around dating interactions. To succeed as a community-first platform, DryBaby needed a new UX foundation, refined brand story, and an interface that encouraged engagement, belonging, and trust.
Our Approach
We partnered closely with DryBaby’s leadership and engineering team to lead a full UX/UI redesign and product strategy sprint—turning a dating concept into a modern, scalable social app.
What We Did
Product Strategy & Flow Redesign: Re-architected user journeys to shift focus from matching and swiping to connecting through posts, messaging, and local discovery.
Onboarding Experience: Designed a new onboarding flow that introduces community values, allows for goal-setting, and helps users find relevant groups or nearby sober members.
Social & Community Features: Rethought the app’s home feed, messaging, and people-nearby features to foster connection and reduce friction for new users.
Design System & UI Overhaul: Built a cohesive component library and visual identity aligned with DryBaby’s brand—clean, uplifting, and safe.
Engineering Collaboration: Worked hand-in-hand with their in-house dev team to ensure design feasibility, maintain consistency, and prepare for future releases.
Investor-Ready Pitch Deck: Designed a high-impact deck to articulate the new vision, market opportunity, and product evolution for DryBaby’s fundraising and partnerships.
The Results
Seamless transition from dating app to social community platform
Higher user engagement and retention, driven by community-focused UX
App-store-ready design system built for long-term scalability
Investor-ready pitch materials that helped communicate a stronger story of impact and growth
Impact
DryBaby’s new experience reframed sobriety from isolation to community. The redesigned app empowers users to connect with like-minded people, share milestones, and access support—all in a safe, intuitive environment.
This collaboration turned a product pivot into a relaunch success, positioning DryBaby as a leading social wellness platform for the sober community.
More Projects